The G Corp Ecosystem

We all want good in the world, and our organizations - businesses, non-profits, communities, and funds - are some of our most powerful tools for actualizing it. The problem is, no org suffices to enact the scale of good needed, and there are flaws and limits to current forms of collaboration.

When organizations collaborate, they do so in one of a few forms - partnerships, the forming of larger associations, or creating a new umbrella entity. These structures can be useful at addressing and meeting narrow, focused objectives, but today, we face global challenges.

Corporations do some of the greatest good globally, serving the needs of countless people. They are restricted by a fiduciary duty to prioritize profit however, which has led to the perhaps equally great harm having been committed.

There is no unifying mission to which they all belong, and so while some good is being done, it is not part of an aligned, collective effort, informed by what is actually required, globally.

A new approach is needed.

A Message Hidden In A Symbol

The Global Unity logo is based on the Seed of Life. More than a symbol, it holds within it a message - instructions for a new form of collaboration.

The G Corp is the next step in the evolution of corporate design - an organization that is explicitly in support of a united humanity. What does that mean? Not only does it focus on ensuring social good as well as profits, but it is part of an ecosystem of other corporations doing good, all in support of a specific global plan for great good at scale, Global Unity.

Aside from the satisfaction of contributing to a meaningful, impactful effort that can actually achieve great global impact, G Corps are empowered to celebrate their affiliation through displaying a crest on their sites and products indicating that "We are a company that supports a united humanity."

Solving For Certification

B Corp certification is such a costly, arduous process of proving one's beneficence and sustainability that in many cases, neither small nor very large organizations can participate. By contrast, G Corp classification is a membership of organizations that support both the spirit of a united humanity, and the specific efforts of Global Unity. As such, the process of becoming a G Corp is relatively simple and requires a modest contribution to Global Unity - 1% of profits*.

*There are variations on this contribution, but the basic membership starts here.

This structure allows for companies to ostensibly collaborate without having to change their daily activities - by simply becoming G Corps, they collectively support a focused effort for creating good at scale.

Beyond Corporations – A Cross Organization-Type Collaboration Ecosystem

Corporations, however, are not the only type of organization which do good. Would Unicef or Amnesty International want to be a G "Corp"? They likely want to have nothing to do with being classified as a corporation. As such, a new classification is required - the G Org.

Similarly, associations and communities are neither corporations, nor are they what we classically think of as organizations. Thus, another classification is required - the G Community.

Finally, family offices, foundations, and investment funds also don't fit with the above labels and so yet another classification is required - the G Fund.

By creating a classification ecosystem for all types of organizations - corps, orgs, communities, and funds - that doesn't require them to jump over massive hurdles or change their regular activities, we offer new mechanisms to create good at scale.

Beyond Classification or Certification - Globally Informed, Targeted Impact

When organizations work together, it is generally to achieve greater profit or impact than possible alone, but that impact is itself, rarely part of a larger, comprehensive plan or effort. Moreover, it is generally ushered forward by the organizations themselves, not an outside observer or coordinator who has as its focus, identifying what impacts are needed, where.

Aside from the B Corp Certification, there are a number of "goodwill certifiers" such as 1% For The Planet and The 1% Pledge. These orgs verify that member companies dedicate a percentage of profits to social and environmental efforts. Those efforts however, are not inherently connected to each other. Through the G Corp Ecosystem, organizations can have the confidence that their support is going towards unified, coordinated efforts that address what the world really needs.

This uniquely positions GU to be able to not only identify what efforts, actions, creations, and interventions are needed, enabling us to invite targeted collaborations.

By putting the challenges we are looking to address and the impacts we are aiming to create at the centre of the circles, we can identify and invite appropriate organizations to come together for that end, which is part of a larger, collective, cohesive meta-effort.

You're invited.

While Global Unity's G Corp Ecosystem creates new possibilities for orgs of all types to do good globally, we invite you to join and be part of great change at scale.

Email connect@GlobalUnity.org to learn more.